• Fernando the resume guy
    Marketing

    Entrepreneur’s Guide: How to Gain 100,000 Monthly Website Traffic Organically

    Regardless of where you are in your entrepreneurial journey, one struggle remains constant –marketing your business. No matter how strong your brand or how good your product is, without the audience knowing about it, your business isn’t going anywhere. But with a limited budget, how do you get the word across to your potential customers? Fernando Pessagno had the same question when launching his new website, resumemaker.online. Recently, his site hit an impressive milestone of 100,000 unique visitors per month and he didn’t have to pay a single dime on marketing. Here is a recap of how he managed to gain this much website traffic organically. The Start Fernando knew…

  • Alex Tew, co-founder of Calm app
    Marketing

    Entrepreneur’s Guide: How to Get 100,000 Sign-Ups Pre-Launch

    The biggest hurdle any entrepreneur faces is gaining traction, especially at the start of their venture. With that said, unless you are well-connected, lucky, or already an authority in your niche, you will struggle to make your business grow quickly. At the time with rapid innovation, you are required to move fast and scale quickly. With money already in short supply, how do you achieve that? Well, here is one strategy Alex Tew, the co-founder of the meditation app, Calm, pursued to make his project go viral. The Story Alex Tew was venturing into a very niche market, one with already a reasonable level of business saturation. To achieve success,…

  • Elon Musk at a conference
    Marketing

    According to Elon Musk, Businesses Make Use of These Cognitive Biases to Make Billions Every Year

    Customers don’t buy products, they buy emotions. No matter how good, advanced or valuable you have a product or service on offer, if you can’t tap into the human psyche, it just won’t sell. No one knows this better than Elon Musk, billionaire genius behind Tesla, SpaceX, and Neuralink. If you want to make your business sell better, here are 17 biases you can make use of to take your marketing strategy to the next level.   Recommended read: Influence: The Psychology of Persuasion   1. Framing Bias Take a look at the following example: A                B 2$/day        $720/year Which…