• Elon Musk at a conference

    According to Elon Musk, Businesses Make Use of These Cognitive Biases to Make Billions Every Year

    Customers don’t buy products, they buy emotions. No matter how good, advanced or valuable you have a product or service on offer, if you can’t tap into the human psyche, it just won’t sell. No one knows this better than Elon Musk, billionaire genius behind Tesla, SpaceX, and Neuralink. If you want to make your business sell better, here are 17 biases you can make use of to take your marketing strategy to the next level.   Recommended read: Influence: The Psychology of Persuasion   1. Framing Bias Take a look at the following example: A                B 2$/day        $720/year Which…